The boomers just keep on living and enjoying life according to "Guerrilla Marketing to Baby Boomers" by authors Jay Kevinson and Kristi Carter.
The early generations of baby boomers, born between 1946 and 1955, are now "empty nesters" with adult children. Their spending priorities have changed from spending money on children's upkeep and education to upgrading their homes, clothing, travel and funding their retirement accounts. This group travels the most to see their grandchildren or to have adventures all over the world. The early boomers join country clubs, tennis and golf clubs, gardening clubs and participate in community activities.
The early boomers spend a little differently than the late Baby Boomers who were born between 1955 to 1964. More of their disposable income is still going to their children's education. When their children start to have families of their own, the late boomers join the ranks of disposable-income spending just as the early boomers.
Once a boomer, always a boomer continues. You can take the boomer out of the nostalgic decades, but you can't take the nostalgia out of the boomer. Their mentality is an optimistic, tackle-the-world and live-well attitude. Life is full of so many options for the boomers. Second or third careers have become appealing to the boomers.
The Best of Boomer Bloggers illustrate some of the options boomers have as they continue to live and learn well:
On The Survive and Thrive Boomer Guide, Rita R. Robison, consumer journalist, writes about two food bloggers who are calling for the removal of the dyes Yellow #5 and Yellow #6 from Kraft Macaroni & Cheese. The bloggers became concerned about the Kraft product after discovering that many countries ban the two artificial dyes and that the Center for Science in the Public Interest has linked the dyes to hyperactivity in children, migraines, and asthma.
Laura Lee aka the Midlife Crisis Queen has been busy reviewing books and films this week. First she provides an analysis of the new book "The Aviator's Wife" from a women's liberation perspective and then discusses aspects of trauma in the new film "The Impossible." Don't miss her new article over at the Huffington Post: "The Truth About Midlife."
Tom Sightings has been struggling through a blizzard of tax forms for the past couple of weeks, and now offers some financial wisdom in his latest post 10 Lessons You Learn from Doing Your Own Taxes.
In her latest blog, Lisa Garon Froman makes the case for “phoning it in” sometimes in order to renew yourself creatively, emotionally, mentally and physically. http://taoflashes.wordpress.com/2013/04/05/phoning-it-in-like-steven-tyler/