Mad Men's Don Draper has nothing on Fred Goldberg. This celebrated ad man cut his teeth in the late 60's with the legendary agency Young & Rubicam, then took over operations at Chiat/Day as COO in San Francisco to handle Silicon Valley digital clients before founding his own firm, Goldberg Moser O'Neill.
In THE INSANITY OF ADVERTISING: MEMOIRS OF A MAD MAN, Goldberg gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Managing talented creative people is like herding cats. Saving money on agency office space and travel expenses for clients was way down the "what's important" list due to the irrational exuberance of advertising agencies.
Back in those late 60s, I was in San Francisco working for Eastman Kodak Company and, like the author, know a lot of reasons to love California and a few not to. But overall, we came out to the Golden State and loved it and never wanted to leave.
The Who's Who of 20th Century Bay Area innovators, like Steve Jobs of Apple, Andy Grove of Intel, John Chambers of Cisco, Larry Ellison of Oracle and Michael Dell of Dell are a few of the movers and shakers who turned to Goldberg when they needed ads that would make their products household names.
Many of these creative advertising agency Mad Men had oversize personalities and some were prone to jaw-dropping displays of ego and antics that would make Draper and company blush. The Insanity of Advertising is the real story of Mad Men in a very mad world...like the copywriter who showed up for a job interview in a rented Ferrari that he billed to Goldberg's agency.
If you, too, want to come close to "being there" in the golden years of the advertising business, you'll be in it up to your neck when reading The Insanity of Advertising.