How many single people have trolled through a friend’s photo album on Facebook, spotted someone cute and then asked for intel about his or her availability? Poring through a trove of friends of friends can seem better than gauging whether the creep factor of a random person is low enough to warrant an in-person meeting.
The invitation from Yoke.me, a new online dating start-up, seems innocuous enough. It suggests that you meet some of the single pals of one of your friends. Yoke.me pulls in data from Facebook — your city, for example, and what movies you prefer — then generates matches with people from your extended social circle, based on common interests.
It may not be a problem that software can solve on its own, said Eli Finkel, a professor of social psychology at Northwestern University. “Technology is not the way to figure out who is compatible and will never be,” he said. “At the end of the day, the human algorithm — neural tissue in our cranium called a brain — has evolved over a long period of time to size up people efficiently. On a blind date, a person arrives and in that instant I can say I’m glad I did this or regret it.”
Professor Finkel, along with several other researchers, published a study this year raising doubts about the idea that a personality test or algorithm of the kind popularized on eHarmony, can help you meet a potential mate.
Sites that say algorithms can help you find your soul mate “are probably spitting in the wind,” said Harry Reis, a professor of psychology at the University of Rochester and a co-author of the algorithm paper, who has written upwards of 120 papers on online dating.
While Professors Finkel and Reis question the value of algorithms, they do say that online dating is useful because it can broaden the pool of people you come across on a regular basis.
All of this may simply mean that online dating is at an early stage. In other realms, we’re already moving toward a future when the most dazzling and successful technologies are not visible and work almost by magic.
Source: The New York Times, April 8, 2012
John G Agno: Women, Know Thyself: The most important knowledge is self-knowledge.